How #Duolingo's 5-second viral fart ad became a #SuperBowl #marketing win

Insider News · 1:44

Duolingo spent about $700,000 on a 5-second local Super Bowl buy across U.S. DMAs instead of a national 30-second spot, then used the same social-first creative instincts that built the brand: Duo the owl farting out...

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