Session 1, Part 2: Market Identification and Sales: Finding Your Customer

Name: Session 1, Part 2: Market Identification and Sales: Finding Your Customer
Uploaded: 2026-03-23T00:00:00.000Z
Duration: 1 h 28 min 55 s
Description: Bob Jones’s MIT IAP lecture argues that startups die when founders ask “could I build this?” instead of “should I?” — and the only non-negotiable “should I” test is whether enough *paying* customers exist, at a high e...

MIT OpenCourseWare · 88:55

Bob Jones’s MIT IAP lecture argues that startups die when founders ask “could I build this?” instead of “should I?” — and the only non-negotiable “should I” test is whether enough *paying* customers exist, at a high e...

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