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Jen, a UX researcher at BECU (Boeing Employees Credit Union), argues that traditional personas usually aren't worth the effort. They take a long time to build, lean on demographics that rarely change how people use a...
Unknown · 0:00
Jen, a UX researcher at BECU (Boeing Employees Credit Union), argues that traditional personas usually aren't worth the effort. They take a long time to build, lean on demographics that rarely change how people use a...
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