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e.l.f. is shifting its growth bet from color cosmetics to skincare—via Elf Skin, the 2023 Naturium deal, and the $1 billion 2025 acquisition of Hailey Bieber’s Rhode—while the CFO treats price/mix as a live experiment...
Unknown · 0:00
e.l.f. is shifting its growth bet from color cosmetics to skincare—via Elf Skin, the 2023 Naturium deal, and the $1 billion 2025 acquisition of Hailey Bieber’s Rhode—while the CFO treats price/mix as a live experiment...
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